SEO Services::Necessary For website Promotion

A website promotion includes these activicty

Directory submissions,
Link building,
Onpage Optimization,
Offpage Optimization,
Content writing and keywords Selection.

To achieve high search engine rankings and checking visitor stats.

Your website is a vital part of your business plan. It provides the first online view of your business to the visitors. It becomes essential to update it regularly so that visitors keep on revisiting your website and doing business with you. This has created the need of websites to be designed according to the basic SEO Guidelines. So the growing number of companies nowadays are designing and developing websites according to the SEO guidelines described by Google and other major search engines. Without SEO Services it’s sure that you are missing important web promotion aspects existing in the present scenario of online marketing.

Nowadays SEO stream is catching the attention of everyone on the web so more people are keen to learn about SEO. If your business has an online presence but does not have high ranking then in major search engines then it seems like lost in the crowd. As majority of traffic comes from search engines, SEO services are required to make your websites search engine friendly and place them in the top of rankings. So Online industry is catching the attention of all, it has become essential for businesses to create their online identities. There are million of Internet users which indicates that huge amount of information is being done on the internet. You need an expert to find the right kind of information for you.

SEO provides the services of on page optimization, one way link building, directory submissions, article submissions, content writing and press release etc. These are termed as organic aspects of SEO and you can expect search engine rankings. The main aim is to get higher site traffic, more visibility over competitors, and increase in sales and conversions, brand recognition, better performance feedback and less promotion costs.

Another aspect of SEO Services is that these are cost effective as compared to the other marketing services in long run. They prove to be very effective in getting you the results and meeting the targets which you set. SEO gets you fast results as compared with traditional type of advertisements. In time and costs aspects also SEO rankings has more advantages than emails, banners and pay per click ads etc. SEO services also includes different types of services like keyword density help for your web pages, search engine submission, search engine optimization targeting certain areas of world. These consists of writing of keyword rich articles for you and provide you with a list of new keywords that can be added to your website pages to make it more search engine friendly.

Nowadays SEO also involves the aspects of site design and content which requires dedicated research, nice communication skills and other technical aspects. Just specifying the list of keywords for website’s Meta tags is not sufficient in the present scenario. As many factors affect the search engine relevance to it is necessary to carry on the task according to search engine behaviors. Even file naming conventions and site navigation aspects are framed keeping in view the search engine rules.

Importence of Robots.txt File Working And Advantages Respect to Search Engine

What is the robots.txt file?

The robots.txt file is an ASCII text file that has specific instructions for search engine robots about specific content that they are not allowed to index. These instructions are the deciding factor of how a search engine indexes your website’s pages. The universal address of the robots.txt file is: www.example.com/robots.txt This is the first file that a robot visits. It picks up instructions for indexing the site content and follows them. This file contains two text fields. Lets study this robots.txt example :

User-agent: *
Disallow:

The User-agent field is for specifying robot name for which the access policy follows in the Disallow field. Disallow field specifies URLs which the specified robots have no access to. An example :

User-agent: *
Disallow: /

Here “*” means all robots and “/ ” means all URLs. This is read as, “ No access for any search engine to any URL” Since all URLs are preceded by “/ ” so it bans access to all URLs when nothing follows after “/ ”. If partial access has to be given, only the banned URL is specified in the Disallow field. Lets consider this example :

# Research access for Googlebot.
User-agent: Googlebot
Disallow:

User-agent: *
Disallow: /concepts/new/

Here we see that both the fields have been repeated. Multiple commands can be given for different user agents in different lines. The above commands mean that all user agents are banned access to /concepts/new/ except Googlebot which has full access. Characters following # are ignored up to the line termination as they are considered to be comments.

Working with the robots.txt file

1. The robots.txt file is always named in all lowercase (e.g. Robots.txt or robots.Txt is incorrect)

2. Wildcards are not supported in both the fields. Only * can be used in the User-agent fields’ command syntax because it is a special character denoting “all”. Googlebot is the only robot that now supports some wildcard file extensions.
Ref: http://www.google.com/webmasters/faq.html#12

3. The robots.txt file is an exclusion file meant for search engine robot reference and not obligatory for a website to function. An empty or absent file simply means that all robots are welcome to index any part of the website.

4. Only one file can be maintained per domain.

5. Website owners who do not have administrative rights cannot sometimes make a robots.txt file. In such situations, the Robots Meta Tag (http://www.seorank.com/meta-tags-article.htm) can be configured which will solve the same purpose. Here we must keep in mind that lately, questions have been raised about robot behavior regarding the Robot Meta Tag. Some robots might skip it altogether. Protocol makes it obligatory for all robots to start with the robots.txt thereby making it the default starting point for all robots.

6. Separate lines are required for specifying access to different user agents and Disallow field should not carry more than one command in a line in the robots.txt file. There is no limit to the number of lines though i.e. both the User-agent and Disallow fields can be repeated with different commands any number of times. Blank lines will also not work within a single record set of both the commands.

7. Use lower-case for all robots.txt file content. Please also note that filenames on Unix systems are case sensitive. Be careful about case sensitivity when defining directory or files for Unix hosted domains.

You can use The robots.txt Validator to check your robots.txt from www.searchengineworld.com.
Please note that the full path to the robots.txt file must be entered in the field.

Advantages of the robots.txt file

Protocol demands that all search engine robots start with the robots.txt file. This is the default entry point for robots if the file is present. Specific instructions can be placed on this file to help index your site on the web. Major search engines will never violate the Standard for Robots Exclusion.

1. The robots.txt file can be used to keep out unwanted robots like email retrievers, image strippers etc.

2. The robots.txt file can be used to specify the directories on your server that you don’t want robots to access and/or index e.g. temporary, cgi, and private/back-end directories.

3. An absent robots.txt file could generate a 404 error and redirect the robot to your default 404 error page. Here it was noticed after careful research that sites that do not have a robots.txt file present and had a customized 404-error page, would serve the same to the robots. The robot is bound to treat it as the robots.txt file, which can confuse it’s indexing.

4. The robots.txt file is used to direct select robots to relevant pages to be indexed. This specially comes in handy where the site has multilingual content or where the robot is searching for only specific content.

5. The need for the robots.txt file was also felt to stop robots from deluging servers with rapid-fire requests or re-indexing the same files repeatedly. If you have duplicate content on your site for any reason, the same can be controlled from getting indexed. This will help you avoid any duplicate content penalties.

Disadvantages of the robots.txt file

Careless handling of directory and filenames can lead hackers to snoop around your site by studying the robots.txt file, as you sometimes may also list filenames and directories that have classified content. This is not a serious issue as deploying some effective security checks to the content in question can take care of it. For example if you have your traffic log on your site on a URL such as www.example.com/stats/index.htm which you do not want robots to index, then you would have to add a command to your robots.txt file. As an example:

User-agent: *
Disallow: /stats/

However, it is easy for a snooper to guess what you are trying to hide and simply typing the URL www.example.com/stats in his browser would enable access to the same. This calls for one of the following remedies -

1. Change file names:

Change the stats filename from index.htm to something different, such as stats-new.htm so that your stats URL now becomes www.example.com/stats/stats-new.htm

Place a simple text file containing the text, “Sorry you are not authorized to view this page”, and save it as index.htm in your /stats/directory.
This way the snooper cannot guess your actual filename and get to your banned content.

2. Use login passwords:

Password-protect the sensitive content listed in your robots.txt file.

Optimization of the robots.txt file

The right commands : Use correct commands. Most common errors include - putting the command meant for “User-agent” field in the “Disallow field” and vice-versa.
Please also note that there is no “Allow” command in the standard robots.txt protocol. Content not blocked in the “Disallow” field is considered allowed. Currently, only two fields are recognized: “The User-agent field” and the “Disallow field”. Experts are considering the addition of more robot recognizable commands to make the robots.txt file more Webmaster and robot friendly.

Note - Google is the only search engine, which is experimenting with certain new robots.txt commands. There are indications that Google now recognizes the "Allow" command. Please refer:
http://www.google.com/webmasters/faq.html#12

Bad Syntax: Do not put multiple file URLs in one Disallow line in the robots.txt file. Use a new Disallow line for every directory that you want to block access to. Incorrect example :

User-agent: *
Disallow: /concepts/ /links/ /images/

Correct example:

User-agent: *
Disallow: /concepts/
Disallow: /links/
Disallow: /images/

Files and directories: If a specific file has to be disallowed, end it with the file extension and without a forward slash in the end. Study the following example :

For file:

User-agent: *
Disallow: /hilltop.html

For Directory:

User-agent: *
Disallow: /concepts/

Remember if you have to block access to all files in the directory, you don’t have to specify each and every file in robots.txt . You can simply block the directory as shown above. Another common error is leaving out the slashes altogether. This would leave a very different message than intended.

The right location : No robot will access a badly placed robots.txt file. Make sure that the location is www.example.com/robots.txt.

Capitalization : Never capitalize your syntax commands. Directory and filenames are case sensitive in Unix platforms. The only capitals used per standard are: “User-agent ” and “Disallow ”

Correct Order : If you want to block access to all but one or more than one robot, then the specific ones should be mentioned first. Lets study this robots.txt example :

User-agent: *
Disallow: /

User-agent: MSNBot
Disallow:

In the above case, MSNBot would simply leave the site without indexing
after reading the first command. Correct syntax is:

User-agent: MSNBot
Disallow:

User-agent: *
Disallow: /

The robots.txt file: Presence - Not having a robots.txt file at all could generate a 404 error for search engine robots, which could redirect the robot to the default 404-error page or your customized 404-error page. If this happens seamlessly, it is up to the robot to decide if the target file is a robots.txt file or an html file. Typically it would not cause many problems but you may not want to risk it. It’s always a better idea to put the standard robots.txt file in the root directory, than not having it at all.

The standard robots.txt file for allowing all robots to index all pages is:

User-agent: *
Disallow:

Using # carefully in the robots.txt file: Adding comments after the syntax commands is not a good idea using “#”. Some robots might misinterpret the line although it is acceptable as per the robots exclusion standard. New lines are always preferred for comments.

Using the robots.txt file

1. Robots are configured to read text. Too much graphic content could render your pages invisible to the search engine. Use the robots.txt file to block irrelevant and graphic-only content.

2. Indiscriminate access to all files, it is believed, can dilute relevance to your site content after being indexed by robots. This could seriously affect your site’s ranking with search engines. Use the robots.txt file to direct robots to content relevant to your site’s theme by blocking the irrelevant files or directories.

3. The file can be used for multilingual websites to direct robots to relevant content for relevant topics for different languages. It ultimately helps the search engines to present relevant results for specific languages. It also helps the search engine in its advanced search options where language is a variable.

4. Some robots could cause severe server loading problems by rapid firing too many requests at peak hours. This could affect your business. By excluding some robots that might be irrelevant to your site, in the robots.txt file, this problem can be taken care of. It is really not a good idea to let malevolent robots use up precious bandwidth to harvest your emails, images etc.

5. Use the robots.txt file to block out folders with sensitive information, text content, demo areas or content yet to be approved by your editors before it goes live.

The robots.txt file is an effective tool to address certain issues regarding website ranking. Used in conjunction with other SEO strategies, it can significantly enhance a website’s presence on the net.

Article Source :http://www.seo1.net/thread1534.html

Keyword Analysis:Importent Role in SEO Services

Keywords play a Importent role in Search Engine optimization and website Promotion .your website can be listed in search engines only when the visiter or user types those keywords in serarch engine for find the information about his requirment.kwyword should be present in your website page content . so selection of keywords contain most importence in seo. Select those keywords that are most popular with the end users and that match with your website content.good keyword analysis is the first step in an effective search engine marketing campaign. If you don't chose good keywords, all efforts to boost your ranking will be wasted.

Brainstorming is a group creativity technique or process for generating the broadest possible list of keywords for your web site.Read your compititor web site and pick up alternate phrasing of common terms.don't forget that your customers are a great source of keywords.

Simply targeting the traffic is not enough, but the main concern should be getting the right relevant web traffic and search engine rankings on the best keywords and phrases for the website to gain online sales and enquiries.Wrong keywords means Wrong Optimization.Because if you choose keywords that no one is searching for, then your site will never be found. Or, if you choose keywords that are way too competitive, your site will have a difficult time making it to the top of the rankings.

Good Keyword Research = Better Web Traffic + Better Online Sales

For example use Analyze Keywords

Search Engine Hated Techniques

There are some tact that are considered spam or called spamming techniques being used by spamer.

Mirror Sites/duplicate content / Duplicate Sites
Javascript Redirects Doorway pages
Dynamic Real Time Page Generation
Keyword stuffing and Page Swapping
Link stuffing and Link Farming
DHTML laying and Hidden text
Links inside No Script Tags
Use irrelevant Keywords
Use duplicate Domains
HTML invisible cells
Use Domain Spam
Redirects

Black Hat Techniques Used In SEO Hat Search Engine.

1. Hidden Content:

Hidden content will not be visible to the end user of the site.Comment tags look like this

!-- Comment Tag --

comment tag being used incorrectly

!—seo company india,seo india,seo services india,internet marketing india --

Use of the noscript tag.

The noscript tag should be used to inform a user that a script is being used but their browser either doesn’t support the script language used or.

similar ways include the noframes tag and hidden inputs in forms.

2.Meta Keyword Stuffing:

Two Meta tags that are generally used to inform search engines for content on the page. They reside between the head tag of a page The meta description should be used to describe the content of your page with 1 or 2 sentences, 3 at most.Usually webmasters will put repeated keywords toward the bottom of the page where most visitors can't see them. They can also use invisible text, text with a color matching the page's background. Since search engine spiders read content through the page's HTML code, they detect text even if people can't see it. Some search engine spiders can identify and ignore text that matches the page's background color.

3. Meta Keywords:

Meta Keywords should be a short words that inform of the main focus of the page.

4.Doorway Pages:

Doorway or Gateway pages are pages designed for SE and not for the user. They are basically fake pages that are stuffed with content and highly optimised for 1 or 2 keywords that link to a target or landing page. The end user never sees these pages because they are automatically redirected to the target page.

5.Page stuffing :

Webmasters first create a Web page that appears high up in search result and make a duplicate page also contain high result means make diffrent page with same content.Most search engine spiders are able to compare pages against each other and determine if two different pages have the same content

6. Link Farming:

Link Farming are popular black hat SEO techniques Because many search engines look at links to determine a Web page's relevancy, some webmasters buy links from other sites to boost a page's rank. A link farm is a collection of Web pages that all interlink with one another in order to increase each page's rank.

7.Cloaking:

In cloaking the content presented to the search engine spider is different from that presented to the users' browser. This technology is commonly used to present differing content to each search engine The purpose of cloaking is to mislead search engines so they display the page which would not be displayed. The website that uses clocking method is considered as spam

What is web 2.0 Technology and new added feature

Web 2.0 is a trend use in World Wide Web technology and web design.it is second generation of web-based communities and hosted services (such as social-networking sites, wikis and blogs) which aim to facilitate creativity, collaboration, and sharing between users.it includes a social element where users generate and distribute content, often with freedom to share and re-use. This can result in a rise in the economic value of the web to businesses, as users can perform more activities online.
web 2.0 techniques:
CSS to aid in the separation of presentation and content
Folksonomies (collaborative tagging, social classification, social indexing, and social tagging)
REST and/or XML.
Used Internet application techniques, often Ajax and Flash.
Semantically valid XHTML and HTML .
Syndication, aggregation and notification of data in RSS or Atom feeds .
merging content from different sources, client- and server-side .
Weblog-publishing tools .
wiki or forum software support user-generated content .
Internet privacy users to manage their own privacy in cloaking or deleting their own user content or profiles.
Web 2.0 feature, involving as it does standardized protocols, which permit end-users to make use of a site's data in another context (such as another website, a browser plugin, or a separate desktop application). Protocols which permit syndication include RSS (Really Simple Syndication — also known as "web syndication"), RDF (as in RSS 1.1), and Atom, all of them XML-based formats. Observers have started to refer to these technologies as "Web feed" as the usability of Web 2.0 evolves and the more user-friendly Feeds icon supplants the RSS icon.

Relation With Mata Tag And SEO

Meta Tag is one of the very important task in SEO . Meta Tags are providing information about your website to the Search Engines and also to the Users. Unique and meaningful meta tags are useful for attracts user on our website. We are creating meta tags after the completion of Keyword Research .Meta tags are improve the Position of your web site page in all the search engines. They are just like a tool that will improve your position in search engines.Resons behind this mostly search engine look the body of your web site page that help for improve web site ranking.Geting the high search engine rankings put the main keywords in meta tags.
Do This Before Put the Meta Tags?

• Select the relevant keywords.
• All site content based on these keywords.
• Title tag using the same keywords.
• Description tag based on these keywords.

The meta tags in every page on your website should be different.You should spend as more time and effort that what visitors are typing into the search box at the search engines as what you spend on designing your pages.On the one page we carefully selected out META TAGS, on the other we did not.

1.META DESCRIPTION: Tag looks like

meta name="DESCRIPTION" content="The text will appear on website page."

The description must interesting and relevant.You should not go more than about 500 characters also keyword are not repeating otherwise it take spamming.

2.META KEYWORDS:This tag look like this:
meta name="KEYWORDS" content="All Keyword Related to web site".

Make sure your keywords are relevant to your web site page content and not repeated.
3.TITLE:The Title tag is look like

title "Secrets of META TAGS explained" /title
The most important tag is the TITLE. This is the heading people will see in the Search Engines and is what will make them click on your link or not. Be sure to make your Title as interesting and eye catching as possible.

4.Author:The name of the person who authored the page
meta name="author" content="Emory Rowland".

5.Revisit:How often to tell the spiders to come back
meta name="revisit-after" content="10 days".

6.Refresh: This field must contain a URL that refers the page to another link in a specified number of seconds
meta http-equiv="refresh" content="120; url=http://www.mywebsite.com".

7.Expires: The date when the content expires
meta http-equiv="expires" content="Wed, 15 Jan 2006 25:20:025GMT"

8.Robot : This tag is look like this tags.

meta name="robots" content="nofollow". the attribute of thi s tag is

All – Robots may traverse and index the page

No Index – Robots may traverse but not index the page

No Follow – Robots may index the page but not follow it

None – Robots may neither index nor traverse the page.

What is Off Page Optimization and Getting One Way Links Factors

Off Page Optimization is strategies for getting the traffic on your web page and one way link.maximize the performance of your website in search engines, these techniqe include the following thing .

• One way link Exchange
• Directory Submission
• Article submission
• Submission of classified adds
• Press Release Submission
• Social Network site submission
• Rss submission
• Atom submission of article
• Fourm Posting
• Blog Posting

Factors Of the On Page Optimization

1. Domain Name : Domain name that will allow you to include your most important keyword. always use domain name with keyword.

2. TITLE-Tag : Use different Title Tags for all pages The most important sentence on any web page is the title tag. The title tag gives the search engine a good indication as to what your page is all about. It not contain more than 10-12 words.

3. Header Tag: Used h1 tag for heading and h2 for sub heading.

4. Description Tag : The description tag is the most important paragraph on any page. It should contain not more than around 25-30 words.

5.Keyword Tag: It is a most importent part of on page optimization.it contain all the keyword related to your web site used by user when he search for particular information .it not more then 10 to 20 words and also not repeting for spamming point of view.

6.Alt Tags :Image alternate-text tags are used when image is part of a hyperlink.used keyword in image tage .

Type Of Web Page Optimization

1. On Page Optimization
2. Off page Optimization

On Page Optimization:On Page Optimization is a way of making your web site search engine friendly by making your code compliant with search engine standards. This process will not increase your PageRank but will make it easier for search engines to know what your webpage is about. Thus, making it possible for search engines to send targeted traffic to your webpage.

What is Search Engine

Search Engine is online database contain diffrent type of information related to all over world.where we find the information use of specified keywords and returns the list of documents.it has some component
1. search engine software
2.spider software
3.relevancy algorithim
there are alot of search engine used in the internet some are most ly used by user like
1.Google
2.MSN
3.Yahoo
4.Altavista

Working Of Search Engine Optimization

The first basic truth you need to learn about SEO is that search engines are not humans. While this might be obvious for everybody, the differences between how humans and search engines view web pages aren't. Unlike humans, search engines are text-driven. Although technology advances rapidly, search engines are far from intelligent creatures that can feel the beauty of a cool design or enjoy the sounds and movement in movies. Instead, search engines crawl the Web, looking at particular site items (mainly text) to get an idea what a site is about. This brief explanation is not the most precise because as we will see next, search engines perform several activities in order to deliver search results – crawling, indexing, processing, calculating relevancy, and retrieving.

First, search engines crawl the Web to see what is there. This task is performed by e piece of software, called a crawler or a spider (or Googlebot, as is the case with Google). Spiders follow links from one page to another and index everything they find on their way. Having in mind the number of pages on the Web (over 20 billion), it is impossible for a spider to visit a site daily just to see if a new page has appeared or if an existing page has been modified. Sometimes crawlers will not visit your site for a month or two, so during this time your SEO efforts will not be rewarded. But there is nothing you can do about it, so just keep quiet.

What you can do is to check what a crawler sees from your site. As already mentioned, crawlers are not humans and they do not see images, Flash movies, JavaScript, frames, password-protected pages and directories, so if you have tons of these on your site, you'd better run the Spider Simulator below to see if these goodies are viewable by the spider. If they are not viewable, they will not be spidered, not indexed, not processed, etc. - in a word they will be non-existent for search engines.

After a page is crawled, the next step is to index its content. The indexed page is stored in a giant database, from where it can later be retrieved. Essentially, the process of indexing is identifying the words and expressions that best describe the page and assigning the page to particular keywords. For a human it will not be possible to process such amounts of information but generally search engines deal just fine with this task. Sometimes they might not get the meaning of a page right but if you help them by optimizing it, it will be easier for them to classify your pages correctly and for you – to get higher rankings.

When a search request comes, the search engine processes it – i.e. it compares the search string in the search request with the indexed pages in the database. Since it is likely that more than one pages (practically it is millions of pages) contains the search string, the search engine starts calculating the relevancy of each of the pages in its index to the search string.

There are various algorithms to calculate relevancy. Each of these algorithms has different relative weights for common factors like keyword density, links, or metatags. That is why different search engines give different search results pages for the same search string. What is more, it is a known fact that all major search engines, like Yahoo!, Google, MSN, etc. periodically change their algorithms and if you want to keep at the top, you also need to adapt your pages to the latest changes. This is one reason (the other is your competitors) to devote permanent efforts to SEO, if you'd like to be at the top.

The last step in search engines' activity is retrieving the results. Basically, it is nothing more than simply displaying them in the browser – i.e. the endless pages of search results that are sorted from the most relevant to the least relevant sites.
Article Source:http://www.webconfs.com/seo-tutorial/introduction-to-seo.php

Search Engine Optimization

Search Engine Optimization (SEO) is often considered the more technical part of Web marketing. This is true because SEO does help in the promotion of sites and at the same time it requires some technical knowledge – at least familiarity with basic HTML. SEO is sometimes also called SEO copyrighting because most of the techniques that are used to promote sites in search engines deal with text. Generally, SEO can be defined as the activity of optimizing Web pages or whole sites in order to make them more search engine-friendly, thus getting higher positions in search results.

One of the basic truths in SEO is that even if you do all the things that are necessary to do, this does not automatically guarantee you top ratings but if you neglect basic rules, this certainly will not go unnoticed. Also, if you set realistic goals – i.e to get into the top 30 results in Google for a particular keyword, rather than be the number one for 10 keywords in 5 search engines, you will feel happier and more satisfied with your results.

Although SEO helps to increase the traffic to one's site, SEO is not advertising. Of course, you can be included in paid search results for given keywords but basically the idea behind the SEO techniques is to get top placement because your site is relevant to a particular search term, not because you pay.

SEO can be a 30-minute job or a permanent activity. Sometimes it is enough to do some generic SEO in order to get high in search engines – for instance, if you are a leader for rare keywords, then you do not have a lot to do in order to get decent placement. But in most cases, if you really want to be at the top, you need to pay special attention to SEO and devote significant amounts of time and effort to it. Even if you plan to do some basic SEO, it is essential that you understand how search engines work and which items are most important in SEO.
Article Source:http://www.webconfs.com/seo-tutorial/introduction-to-seo.php